Brand Systems & Art Direction for Growing Brands

→ Led visual direction for global enterprise events across Europe, Americas and Asia, → Directed scalable brand systems for aim10x global (15,000+ digital attendees, 60+ speakers) and regional events like o9 Connect, o9 Walks, Walkathon or Gartner (attracting 500+ in-person leaders, 20+ speakers per city). → Designed cohesive ecosystems across spatial environments, booths, executive decks, digital campaigns and UX/UI design – in collaboration with marketing and leadership teams. → Built modular templates and repeatable systems to ensure international brand consistency.

© 2026. All rights reserved. Unauthorized reproduction or distribution is prohibited. UX/UI Design:  Shane McAuley and Meg Krajewska under the DesignLab. Icons: Executed by the DesignLab Team under the leadership of Amalie Dyrup.

BTL belongs among the world’s major manufacturers of aesthetic equipment. I've designed their website in Figma focusing on their products and goals. Content meant for people practicing medical profession only.

Brand identity for Winko. An app that impowers people everywhere to enjoy their wine to the fullest. Choose your wine with confidence. Get ratings, read reviews, and check prices simply by snapping a photo of any wine bottle.

Content strategy, graphic design, and feed curation for Flying Bisons. The visual language blends sleek educational layouts with strong brand guidelines to build an engaging, cohesive social media presence.

Content strategy, graphic design, and feed curation for Flying Bisons' /ACADEMY Instagram —an educational initiative by the digital consulting agency sharing expert knowledge in UX/UI design and product development.

Created for a book on queer identities, Spektrum draws on 1970s typography, replacing the era’s rounded forms with sharper, spikier shapes for a contemporary twist while retaining the strong contrast between thick and thin strokes.

UX/UI design, Creative design, social media, illustrations

Social media management and content design for Elab Education Laboratory, an international agency guiding students to study abroad.

A collection of odd faces and strange creatures drawn from my sketchbooks, brought to life through clothing, everyday objects and hand-poked tattoos.